Monthly Archives May 2018

The Elevator Pitch

What is it that’s on offer here? What is “Eating Less” all about? What makes it any different from eating less on a diet, which always falls apart sooner or later? Some years ago a business coach advised me to come up with an ‘Elevator Pitch’. This is a way to answer all of those questions to a stranger in the time it takes for the elevator you’re both in to go from one floor to the next.
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